The Top 10 Most Remarkable Marketing Campaigns EVER

re·mark·able
worthy of being or likely to be noticed, especially as being uncommon or extraordinary
When Seth Godin wrote his book, Purple Cow: Transform Your Business By Being Remarkable, he forced a lot of marketers to face the fact that we'd slowly but surely been digging our own graves via boring, traditional "mass marketing" -- and that the only way out was to stop being part of the herd, and "be remarkable."

There are a lot of advantages to being remarkable. Decreased sales and marketing spend, for one. Unfair competitive advantage, for another. And quite possibly, category domination and greater customer lifetime value.
But getting there isn't easy. In fact, most marketers don't have a clue where to begin.
So here's an idea: Start by learning from THE BEST.
We've compiled our very own list of "The Top 10 Most Remarkable Marketing Campaigns EVER," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er ... borrow, as inpiration for your next marketing initiative.
Enjoy!









http://blog.hubspot.com/blog/tabid/6307/bid/34027/The-Top-10-Most-Remarkable-Marketing-Campaigns-EVER-Slideshow.aspx



Comentário: Esta lista de "Top Ten Campanhas de Marketing mais marcantes de sempre" relata dez campanhas extraordinárias, desde o Burger King a incentivar os clientes a eliminar amigos do facebook, até à campanha eleitoral do atual presidente dos Estados Unidos da América. Estas empresas conseguiram realmente capturar a atenção das pessoas. Um excelente exemplo de "Thinking Out of the Box".




Jason Silva nº30459