domingo, 29 de maio de 2016

5 BIG Changes Coming to AdWords
BIG Changes Coming to AdWords:
What You Need to Know
For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.
Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.
Earlier this week I flew out to the Google Performance Summit and got an exclusive first look at the newest ad formats and features coming to Google. Here’s everything you need to know moving forward about these big changes coming soon to AdWords.
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