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5 Keyword Search Tools  All Advertisers Should Be Using Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers responded saying that they appreciated the tips, but needed broader tactics to apply to non-retail sites. Ask and ye shall receive! Here are five super-reliable keyword research tools and tactics that will help you get the job done for just about any vertical you’re working with. Happy hunting!