BiMarketing - Marketing na UBI

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5 Deadly Landing Page  Mistakes Sabotaging Your Results Did you know that 44% of B2B clicks are directed to a home page, instead of a dedicated landing page? That’s a big problem, because landing page relevance and performance is a key ingredient in your Quality Score (the single biggest factor in determining your results and costs). Sending paid traffic to unoptimized landing pages is like scarfing down a Big Mac on your way to the gym. You’re undermining your own efforts, forcing yourself to work twice as hard (or spend twice as much) just to see a miniscule return. But if you can fix these five common landing page mistakes, you can stop these problems dead in their tracks and start seeing the results you deserve.