terça-feira, 21 de fevereiro de 2006

Marketig invisivel - webcast da AMA

A American Marketing Association disponibiliza os seus webcasts grátis aqui.

No próximo dia 23, quinta-feira, 18h00 (10h00 TSP) irá decorrer o seguinte evento:

"Invisible Marketing: 3 Things Every Organization Needs to Know in the Era of Blogs, Podcasts and RSS Feeds"

com os seguintes apresentadores:
Stephen J. King, CEO, Marqui
Dr. Paul Kedrosky, Award-Winning Lecturer and Columnist
Andy Grieser, Moderator, American Marketing Association

O que se aprenderá com este webcast (Attendees will learn):

  1. How best to harness new tools like blogs, podcasts, RSS, etc., to build the relationships that today's customers want
  2. The larger impact of recent technological shifts on the alignment of marketing, sales and other critical business units and why these groups must evolve to ensure success
  3. Suggestions on how to measure marketing effectively in light of these shifts

O webcast demorará 60 minutos.

Atenção que é necessário previamente instalar o software no computador (WebEx Meeting Manager).

Sem comentários: