OnePlus company was founded on December 16 of 2013 and unveiled its first device, the OnePlus One, on 23 April 2014.
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| Picture of OnePlus One - OnePlus.net |
At the moment, they have sold more than one million devices, in less than 1 year. But the most interesting thing is their strategy. Till 1 month ago, you could buy the phone only by invitation. Also, OnePlus doesn’t have a single commercial on television, nor any printed ads, not even banners on the websites that we enthusiasts frequent.
Without the big promotion all the other smartphones has, and without having a strong company name, OnePlus had the ability to hit the smartphone market with an amazing phone!
Without the big promotion all the other smartphones has, and without having a strong company name, OnePlus had the ability to hit the smartphone market with an amazing phone!
If you wanna know more about OnePlus strategy (which includes a lot of e-commerce elements), read this very interesting article.
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