Relatório de New Economics Papers (NEP) - Marketing (MKT)

Ontem editei mais um relatório do NEP-MKT, com papers recentes na área de Marketing.

Pode subscrever o serviço em:

http://lists.repec.org/mailman/listinfo/nep-mkt

O exemplo do relatório que irão receber... vem já a seguir:


NEP: New Economics Papers Marketing ---------------------------------------------------------------------------- Edited by: Joao Carlos Correia Leitao http://ideas.repec.org/e/ple48.html

Universidade da Beira Interior Date: 2005-09-29
Papers: 15
This document is in the public domain, feel free to circulate it. +++++++++++++++++++++++++++++++++++++++++++++++++++
+ Note: Access to full contents may be restricted + +++++++++++++++++++++++++++++++++++++++++++++++++++
In this issue we have: --------------------------------------------------------------------------1. The Media and Advertising: A Tale of Two-Sided Markets
Anderson, Simon P; Gabszewicz, Jean Jaskold
2. Competition:an inspirational marketing tool
Waarts, E.
3. Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions
Van Osselaer, S.M.J.
4. Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line
Verhoef, P.C.; Pauwels, K.H.
5. The European Consumer: United In Diversity?
Lemmens, A.; Croux, C.; Dekimpe, M.G.
6. In search of an audience...
Stremersch, S.
7. Managing Product-Harm Crises
Heerde, H.J. van; Helsen, K.; Dekimpe, M.G.
8. A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes Fok, D.; Paap, R.; Horv?th, C.; Franses, Ph.H.B.F.
9. When are CRM Systems Successful? The Perspective of the User and of the Organization Bruggen, G.H. van; Wierenga, B.
10. Win-Win Strategies at Discount Stores
Deleersnyder, B.; Dekimpe, M.G.; Steenkamp, J.B.E.M.; Koll, O.
11. EXPERIENTIAL VALUE: A HIERARCHICAL MODEL, THE IMPACT ON E- LOYALTY AND A CUSTOMER TYPOLOGY
Oppen,Claudia,van; Odekerken-Schröder,Gaby; Wetzels,Martin
12. Relevant Market and Pricing Behavior of Regional Newspapers in the Netherlands Kranenburg,Hans,van
13. Measuring Consumer Preferences for Sales Promotion Schemes through Conjoint Design in FMCG Sector
Vyas Preeta H
14. Look How Little I am Advertising!
Kyle Bagwell; Per Baltzer Overgaard 1
5. Predicting Customer Loyalty Using The Internal Transactional Database
W. BUCKINX; G. VERSTRAETEN; D. VAN DEN POEL
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João Leitão
jleitao@ubi.pt